E-marcom has developed a CD-ROM tracking software called DigiTrack. We can track how many CDs have been viewed, when were they viewed, and even individual information such as who viewed them. Would having that type of information be useful in knowing how effective your campaign was, who your best prospects are or what type of marketing strategy should be employed in the future?

E-marcom offers three types of tracking which can be combined or added separately. We also offer custom tracking solutions. To learn more, contact us or click on the DigiTrack™ PDF.

Activity Tracking Activity Tracking will return high level, generic information such as Number of Total Activations, Unique/Repeat Sessions, Time & Date of Session, etc.

Presentation Tracking Presentation Tracking builds on Activity Tracking and measures information specific to the CD-ROM's content. A viewer's patterns are followed and recorded and provide valuable information about products or services offered by a DigiTrack™ client. Presentation Tracking variables can include which sections were visited in CD-ROM, time spent in each section, the duration of the total session, etc. Among other uses, this data can be used to determine target market preferences for future marketing campaigns.

Viewer Tracking Viewer Tracking is designed to work in conjunction with a client's existing mailing distribution list and provide unprecedented feedback on individual customer behavior and purchasing patterns. Using a proprietary unlocking system, e-marcom can identify who played the CD-ROM as well as all of their activity, resulting in highly targeted, qualified leads