Problem
Allergan was looking to improve the feedback mechanisms used in their marketing campaigns. Traditional methods included unique 800 numbers and customer reply cards. Allergan was interested in using more accurate, easy-to-implement tracking mechanisms.

Solution
E-marcom implemented its CD-tracking application, DigiTrack™. DigiTrack™ is a trademarked CD tracking system that provides our clients with data on such variables as how many people reviewed their CDs, which sections were the most popular and the averaged time viewed.

Result
Allergan has been able to receive data on how their target market of physicians views Allergan’s marketing materials and the effectiveness of the campaign. Allergan is able to determine, more precisely than with traditional customer feedback tools, the actual behavior patterns of doctors and patients. This data is extremely important for future marketing campaigns in determining content focus, budget and return on investment.