Problem
The Anaheim Fairfield Inn by Marriott believed they were falling behind the technological revolution of the marketing world. They wanted to protect their image in the marketplace but could not spend unlimited resources in doing so. They were looking to create a communication tool for their sales people that could be used internationally, was consistent with their brand and visually showcased the property and services.

Solution
E-marcom created an interactive website and CD-Card that highlighted the hotel’s amenities and services and described the local attractions. The CD-Card was primarily designed for travel agents and tour guides that enabled a real look into the hotel with virtual tours, animations and video scenes.

Result
E-marcom’s solution for the Anaheim Fairfield Inn reduced their marketing costs, increased the branding and positioning in the marketplace relative to their competition, created news worthy stories and facilitated the sales process. The hotel was perceived as a leader in the community as a result of using the latest technology available. The campaign also helped in the promotion of the then VP, Marketing to a higher position in the company.