Problem
Interscope Records wanted to increase awareness and promote a popular artist’s new video/DVD product by using an email campaign that would drive e-commerce transactions.

Solution
E-marcom created a Video Email that contained highlights of the DVD by streaming the content directly to the viewer’s email inbox. Features included full video control and a forward to a friend option that capitalized on the popularity of the artist and the “newness” factor of a Video E-mail.

Result
Because the content was dynamic, entertaining and streamed efficiently to the viewer, the campaign experienced a viral marketing (forward to a friend rate) that was 120 times higher than standard. As a result, Interscope Records was able to reach beyond its own list of potential buyers and into new markets.