Problem
Macy’s had to develop a clever, catchy marketing tool that would increase traffic to the retail stores for the “Back to School” season. On average, a family spends close to $400 per child on school year clothes.

Solution
The solution was to develop an innovative CD-ROM clothes catalog with the latest “Back to School” designs. In addition to creative rollover features where the user could see the clothes (and prices), the CD-ROM also contained video and music clips of up and coming young bands. The CD-ROM was packaged in a custom-designed mailer and included a $5 gift card to redeemable in store towards any purchase.

Results
Macy’s was able to generate over 4% in in-store conversions, which resulted in a 712% ROI.