Problem
PacifiCare came to us looking for a way to reduce the printing and distribution costs of their existing printed member pre-enrollment kits. The challenge was to develop a solution that could account for the almost 10,000 different versions of member kits they produce as well as handle the large volume. PacifiCare produces over one million kits a year. In addition, the kits have to be generated typically in very short time frames – less than 5 days.

Solution
E-marcom engineered a CD-ROM-based template system for PacifiCare that is customized and populated “on-the-fly”. The template system is flexible enough to address the multitude of combinations of documents that made up a member pre-enrollment kit. The turnaround is extremely fast – generally under one day. The CDs are then pressed and delivered to the mail house for distribution.

Results
As a result of using a CD-ROM instead of the traditional printed version of the Evidence of Coverage and other health care related documents, e-marcom was able to cut costs by 59% in both printing and postage alone. As a result of this program, PacifiCare was able to recover their investment and save marketing dollars within the first half-year of implementation.