Problem
The University of Louisville was looking to attract high-caliber candidates for its M.D./Ph.D. program. The problem was twofold in that they were not attracting enough candidates of the caliber they were seeking and also they were meeting with candidates that were ill prepared for the interviews and did not know enough about the school.

Solution
E-marcom developed a cutting-edge CD-Card that highlighted the key features of the school including detailed information about the programs, research areas and even the biographies and backgrounds of the faculty and advisory board. The CD-Card also showcased highlights regarding the surrounding community of Louisville as well as numerous research and health-related references.

Result
The CD-Cards have been a phenomenal success in attracting high-caliber candidates and differentiating the campus from other schools. In addition, the CD-Cards have helped the candidates who interview. Each prospective candidate receives a CD-Card prior to their interview and UofL has found that the students are much better prepared in the interview process. The students also have a grasp of the program when they interview and the interviews seem to move quickly into the more in-depth questions since the informational items have already been answered by viewing the card.